Welcome to Pure Acting Academy

My name is Ian Gareth Hadfield and I am the 'No-Drama' Acting Coach. Let me teach you the Acting Technique you need to develop the Career you've always dreamed of.

Actors I have trained have appeared in the following projects:

What We Do:

Enroll in our top-rated acting classes online or in-person! Our expert instructors will ignite a passion for acting in both children and adults. Boost confidence, enhance skills, and gain a newfound appreciation for the art of acting. Sign up today!

In-Person Class.

Learn the Art of Acting, in-person in Cape Town. From the ages of 5 years old to 99 years, our classes foster self-confidence, teach communication and critical thinking skills as well as encouraging self-development. 

Our core content is to develop talent to a professional level where they can take a piece of text from the page to the screen, with a fully developed character that is based on ‘honesty, truthfulness and authenticity. 

See our full list of classes below. 

Online Training.

Our focus with our Online Offerings is to train Actors to a professional standard with Acting Technique and an understanding of the Business of Show Business.

Our technique is developed from exhaustive research into contemporary On-Camera Skills and draws from many schools of thought such as Psychological Realism, Method Acting, The Meisner Technique and more.

Guided courses, reference courses and masterclass – see our latest offerings below.


Whether you would like to join in our regular group coaching calls or are looking for one-on-one coaching in personal development, audition preparation or career development, we have a useful offering for you.

Life is getting more competitive and challenging and we believe that healthy souls are productive actors and citizens. Storytelling is the most human of activities and by harnessing our creativity, we can improve the quality of life for ourselves and our community.

Coaching is conducted online, by appointment.

Need Advice?

You are welcome to click the Whatsapp button at the bottom of your screen to chat right away.

We would like to assist however we can and hope that you will join our Community.

Our Ethos

Our academy caters to a wide range of ages, starting from children as young as 5 years old to teenagers up to 18 years old, and even aspiring professional actors with our six-month comprehensive courses. Our curriculum is carefully crafted to help students develop a strong foundation in acting technique, character development, and script analysis. We also emphasize the importance of self-awareness and self-expression, helping students develop a strong sense of identity and self-confidence.


“It has been nothing but life changing🎬

Thank you Ian, you taught me that acting is not easy and “When you think you have done enough….. do more” I find myself applying that not only to my new found love for acting but in everything I do.

Acting is not easy but you made it fun and I looked forward to all our classes.”

- Jacqui Fernandez

My Story

Ian Gareth Hadfield has been involved in the Entertainment Industry for close to 30 years. At school, he was the Presto Theatre Club Actor of the Year; and the spark was born.

His tertiary education included Drama, Dance and Literary Theory. But Ian knew instinctively that there was more to performance than learning about the Greeks and this lead to a lifetime quest to find methods and techniques that are authentic, modern and pragmatic. As a performer, Ian has appeared in musical theatre in ‘My Fair Lady’ and ‘Oliver!’.




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